When building mobile apps to market your business, there are certain metrics that you will need to look at in order to gauge whether your mobile app rollout has been a success or a failure. There are many factors that will determine if an app is a success once it has undergone development by a mobile app development company. One of the main metrics is the number of downloads of the mobile app. If it has been downloaded multiple times, it provides a measure of success but that does not provide the full measure of it. There are many other KPIs that you need to look at when it comes to measuring the success of an app. These include the following:
The App Usage
One of the best KPIs for apps is determining whether people are using it and it is serving the intended purpose. Whether the app is built to get more work done, kill time, or help people do certain tasks, it should provide value for the intended users. In order to determine if a particular app is providing value to its end users, you need to delve even deeper into the demographics of the app usage. For example, who is using the app? How frequently are they using the app? When are they using the app and what devices are they using to access the apps?
The Lifetime Value
Lifetime value of any mobile app is the value that app users get in comparison to a non-user. Are there any advantages that the mobile app is offering end users that will convince non-users to want to use the mobile app? If your mobile users are spending more time sampling your products and spending more money on your store relative to the non-users, then you can be sure that your mobile app strategy is working.
The Retention Rate
You don’t want your mobile app to be just a fleeting fad that will come and go away. You want your users to go beyond the hype and use your apps over the long term. When looking for a mobile app development company, it is important to work with a company that strives for longevity. When building the mobile apps, it is important to put the retention rate of the app in mind. You need users who will be using the app for 30 days, 3 months or even 6 months in order to ensure that you are generating the desired value.
The Number of Active Users
Your mobile app might have had millions of app downloads but how many are actively using it? It is often said that it takes a special kind of mobile app to get people to use it with some regularity. Having a community of active users will also provide you with good metrics that you can use to measure trends, performance and areas where you need to make some improvements.
The Session Length
The session length is another important KPI. People might open an app but how long are they using the mobile app? The length of duration of use of the mobile app is the app’s session length. Longer app sessions generally imply a deeper engagement level between the user and the app. Every app must have a degree of stickiness.
The Revenue per User
It is good is your prospects are actively interacting with the apps and even using it consistently but how much are they spending on every interaction? Ensure that you measure the average revenue per user in order to see the app productivity.
With the right mobile app development company, you can have an app that meets many of the KPIs and delivers an incredible performance.